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Writer's pictureDvir Miz

Augmented FinOps?

Reflecting on the evolution of FinOps, I can't help but feel a sense of pride in having been at the forefront of this field before it gained widespread recognition. The recent Gartner article "What's New in the 2023 Gartner Hype Cycle for Emerging Technologies" highlights an intriguing concept: Augmented FinOps. This approach applies DevOps principles such as agility, continuous integration and deployment, and end-user feedback to financial governance, budgeting, and cost optimization efforts.


At its core, Augmented FinOps represents a shift towards aligning financial practices more closely with engineering team methodologies. At Wix, we've been pioneers in this space, referring to it as "financial engineering." The new term "Augmented FinOps" aptly captures the essence of this evolving practice.


There's no doubt that Augmented FinOps is the future of financial operations, and I'm thrilled to be in a place that's already implementing this hyper-automated approach at scale. If you're looking to elevate your FinOps maturity and practices, I'd be more than happy to share insights on what Augmented FinOps truly entails and how it can transform your organization's financial landscape.


Let's embrace this new era of FinOps together and drive innovation in financial management across the tech industry. Are you ready to take your FinOps to the next level?

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